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Sarah Gatzke
James Briere, 7, of East Boston, finishes off a jar of Fluff in Union Square at Somerville's "What the Fluff?" festival on Saturday, September 29. Briere and his brother and sister split the jar over the course of the day, eating it by the spoonful.
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Union Square celebrates Fluff with tongue-in-cheek humor

Sun Sep 30, 2007, 11:25 PM EDT

Somerville -

One doesn't know if this is the kind of celebration Archibald Query would have pictured 90 years ago, but this is what he gets.

The second annual What the Fluff festival, the Union Square tongue-in-cheek celebration of the marshmellow spread invented in Union Square, was held Saturday.

Among the attractions were the 80-pound recreation of the Prospect Hill Tower that overlooks Union Square -- made in Rice Crispies and Fluff, and burlesque dancers from Thru the Keyhole who were dressed as the Flufferettes, the dancing girls featured in black and white television ads for Fluff.

 

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